Your first look.
Your logo is where your branding and marketing strategy begins. Your logo design sets the tone for your company, how you'll be perceived, and the type of clients you're trying to attract.
Typography & Design
What can set you apart.
Typography sets the tone of your design. Is your company going to have a classic, elegant, modern, or trendy feel? Choosing a typeface can be difficult, however its importance in your brand is undeniable.
The "who you are".
It is essential for your company to have its own unique look and feel. Cohesive design is key when establishing your brand. Lacking a united message and look, your brand can fall flat.
Front End Design
How people interact.
Building a website or app is a multi-layer process, from visuals to message, your customer must be considered from the very beginning to end. What are your goals and how will your customer use it?
Engage your customer.
Does your company release information of any kind? Do they do research of any kind? Packaging your research in a visually appealing way can help you reach people in a whole new way.
It's worth a 1,000 words.
Photos are an important part of a complete brand. It's important to make your customer feel like they can see your product in their home. In my opinion, original photography is essential to a good design campaign.