Kick Your Feet Up and Let me Give you a hand
Brand.
A “brand” is way more than the colors you choose or the design of your logo. Your brand is the sum of your people, it’s the voices of your leadership, it’s the mission and vision you have for your business. Who you are is who you are...
Strategy.
What’s the plan? How are you going to execute it? A lot of people know what they want, they just don’t know how to get there. The reality is, how you get there can be more important than the end goal.
Alignment.
Alignment is the key to success. How can your team work together for success? How can you support your team in order for them to achieve success. Are you aligned to what the market needs? Bring things into alignment to achieve your goals.
Why Me
Established in 2016, Molly Anne Photography & Design has grown exponentially since my first set of family photos and small business logos.
Just like me, this small creative consultant agency has evolved over the years. From offering sweet family pictures and color palettes for growing businesses to highly experiential websites, comprehensive story building, and growth strategies built for success.
I'm here to create usable solutions for you and your team. I use my passion for brand building, strength in strategy development, and unique goal-setting methodology to drive alignment in your business that leads to lasting success.
“Find something you’re passionate about & keep tremendously interested in it. ”
My Passion
While I still love putting together a brand board or fixing PowerPoint faux pas, I want to help you see beyond the surface and get to the heart of your business. I'm here to help you think about the missing pieces, what you can leverage, and what's weighing you down. I will take a critical eye and be the voice of reason and devil's advocate or sounding board for your team. My passion is helping you determine your place in the market and growth opportunities – finding that secret sauce to your presence, story, and process.
How Can I Help?
Brand Building & Storytelling
Sales Enablement Programing
Pipeline Development & Process
Content Production
Campaign Architecture & Optimization
Go-to-Market Strategy
Sales Kit Creation
Persona Design & Competitor Tracking
What Brought Me here?
While a majority of my experience is in healthcare, I have learned over the years that each business faces the same core set of issues, and if you solve those problems, the rest will follow.
The unique sets of challenges that come with being in the healthcare industry have made me learn how to think about solutions creatively, learn how to interact with multiple generations and personalities, and create opportunities from chaos. Having worked for organizations at various stages of funding and need, I bring a unique perspective to the table. One that’s seen what works on a small scale, what doesn’t work on a global scale, and what you need to take your business to the next level.
Creating the right message, approach, and process can make your organization’s goals a reality.
A Glimpse into My Experience
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Go-to-Market Lead
Developing and implementing the go-to-market(ing) plan. With responsibilities including website development, sales kit creation, and product marketing alignment, my role is broad and all-encompassing.
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Senior Product Marketing Manager, Secure Document Delivery
Responsible for the development of the go-to-market planning for OpenText’s secure document delivery products.
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Manager, Healthcare Go-to-Market Strategy | Senior Sales Strategy & Effectiveness Analyst
My time at Infor allowed me to grow as a go-to-market leader. Responsible for campaign development and sales enablement, I brought a strategy and plan to the sales and marketing operations. Creating a bridge between the two groups and establishing a plan of action.
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Director of Marketing
Led a 4 person marketing team in everything from long-term marketing strategy to tactical execution of tradeshows, webinars, and events.
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Creative Director | Director, Clinical Forums | Research Analyst
Helped build and develop a marketing plan for a fast growing organization. Led content development and research activities for the top 100 health systems in the US.
Creating a Perfect Recipe
My methodology is simple. Create a goal, work towards that goal, and utilize metrics to keep you on track. I want to help you create a consistent approach to your story and help you establish repeatable successes. I will help you create a plan and path forward that will impact your business for years to come. I will help you bring together all areas of your organization to help you all work together to move the business forward. I make sure each stakeholder is apart of the process and bought into the goals for the future. With a plan in place, we will work together with the team you have to get you to your desired goals.
The PRocess
Discuss your goals, long term and short term wins.
Identify your targets and timelines.
Create your objectives and tactics needed to achieve your goals, targets, and timelines.
Create your kit of tools and materials.
Enable your team for success.
LEt’s Work Together
Interested in working with me? Want more information on how I can help you grow your business?
